Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Mod 6 Discussion_Advertising_Survey of Mass Media Communications

Mod 6 Discussion_Advertising_Survey of Mass Media Communications

Q PART 1: Future of Advertising Read this article written by Forbes Agency Council (2018) titled, "11 Predictions for The Future of AR and VR in Marketing and Advertising": https://www.forbes.com/sites/forbesagencycouncil/2018/09/26/11-predictions-for-the-future-of-ar-and-vr-in-marketing-and-advertising/ (Links to an external site.)Links to an external site. Augmented reality and virtual reality have the ability to really enhance and change the future of advertising. What 3 predictions of the 11 do you find most interesting and why? (250 word minimum) Cite Forbes Agency Council as your source for in-text citations. Also, at the end of your response leave an APA style reference list titled References. Review the APA Style guidelines under Home. PART 2: Advertising Campaign Choose one group from the VALS Framework ("Advertising" chapter--p. 362) that you want to target. http://www.strategicbusinessinsights.com/vals/ustypes.shtml (Links to an external site.)Links to an external site. Create a product for the BACK TO SCHOOL MARKET. It can be a new app, a new backpack, a new type of pen or pencil, a new calculator, a new locker organizer, new dorm items, etc. 1) Describe your product in detail 2) Create a name for your product and slogan. 3) Which VALS group are you targeting and why? What demographics/psychographics would your advertising campaign try to reach? 4) How much would the product cost for consumers? Why? (remember your target audience) (250 minimum word count) place your word count in parenthesis at the end of your response Example of a slogan. "Think Different" for Apple:

View Related Questions

Solution Preview

Part 1: Future of Advertising Of the eleven predictions of the future in terms of the augmented reality and virtual reality in advertising, I personally found the following three most interesting: Create Interactive Experiences: with this the idea of having the real world experience would become more convenient with the opportunity of the consumers to interact with marketers and advertisers, the loyalty and brand building for the brand will become more integrated and prominent. Customize Everything: I think this is the best prediction and if this really comes true,